Case Study: Stickley Audi & Co. achieves faster, localized customer communication and 251 average monthly webchat leads with Podium

Crafting better customer communication with Stickley Audi & Co. Furniture

Stickley Audi & Co. Furniture, a 100‑year‑old, 17‑location maker and retailer of high‑end furniture, worried it was losing online customer acquisition because it didn’t publish pricing and lacked modern digital communication. To address that gap, the retailer deployed Podium’s Webchat to give shoppers a direct, real‑time way to ask about products and pricing.

Podium’s Webchat drove immediate volume and measurable leads—1,724 total webchat conversations, 251 average webchat leads per month, and a 27‑minute average first response—while empowering store managers to respond locally, provide quotes, and convert inquiries into showroom visits and purchases. The platform also lets managers assign conversations to designers for follow‑up, modernizing Stickley Audi & Co. Furniture’s customer communication and delivering clear lead and sales impact, a result the team credits to Podium.

Stickley Audi & Co

Alyssa Kurtz

Retail Marketing Manager