Case Study: Carizma Motors achieves a jump from 2.9 to 4.0 stars and doubles reviews and sales with Podium

Carizma Motors goes from chasing leads to leading the pack

Carizma Motors, a buy‑here‑pay‑here dealership in Lubbock, Texas, was battling a low 2.9 average star rating and inconsistent follow-up that left many satisfied buyers unrepresented. Victor Quintanilla brought in Podium, using its texting and review-invite tools to make review requests part of the in-lot sales process and to improve customer follow-up.

By texting customers at checkpoints and capturing web chats with Podium, Carizma boosted its average rating from 2.9 to 4.0 in three months, doubled total reviews (100% increase), and generated about 40 webchat leads per month. Sales productivity also jumped—units sold rose from 30 to 60 month-to-month, with roughly 25% of those sales coming from Podium leads—while Podium helped standardize follow-up across stores.

Carizma Motors

Victor Quintanilla

Business Development Director