Case Study: Park Place Dealerships achieves 30× more reviews and a 31% higher star rating with Podium

Behind the scenes of a turbocharged review strategy at Park Place Dealerships.

Park Place Dealerships, the luxury-car collision center, faced a skewed online reputation: a handful of negative reviews dominated their Google rating (32 reviews, 2.3 average stars in Jan 2017). To capture more of the many positive customer experiences, they turned to Podium’s review-generation and messaging platform to solicit feedback and streamline customer communication.

By integrating Podium, Park Place automated review requests and conversations, driving a roughly 30x increase in average monthly reviews and improving their Google footprint from 32 reviews/2.3 stars to 237 reviews/4.3 stars by Nov 2018 — about a 31% lift in average rating. Podium’s solution converted satisfied customers into four- and five-star reviews, diluting the effect of occasional one-star ratings and better reflecting the team’s work.

Park Place Dealerships

Eric McKenzie

Director of Body Shop Operations