Case Study: Diana Jewelers achieves contact-free customer engagement and payments with Podium

99-year old Diana Jewelers is up all night texting customers

Diana Jewelers of Liverpool, a 99-year-old, single-location jeweler with 10 employees, faced the challenge of maintaining personal customer connections and continuing sales during COVID-19 when face-to-face interactions were limited. To adapt, they implemented Podium’s messaging and payment tools—including Webchat, Messenger and Podium Payments—to shift their customer journey to text and online channels.

Using Podium’s suite, Diana Jewelers now manages orders, sends updates on custom pieces and inventory, and collects payments remotely via Podium Payments, enabling little to no in-person contact. The Podium solution kept the business operational and connected to customers during the pandemic, allowing the nearly century-old jeweler to continue serving its community as it approaches its 100th anniversary.

Diana Jewelers

Betsy Palladino-Blasland

Diana Jewelers