Case Study: Central Maine Motors Auto Group achieves more test drives and $600,000 in AI-influenced sales with Podium AI

Central Maine Motors trusts Podium AI to have empathetic, context-aware conversations with customers and book more test drives

Central Maine Motors Auto Group, a third-generation family-owned dealership with four locations, needed a way to manage inbound leads, chats, reviews, and inventory updates more efficiently without adding staff. After previous AI attempts fell short, the team turned to Podium AI to support faster, more natural customer conversations and help book more test drives.

Podium implemented Podium AI in January 2024 to handle chats, review responses, and test drive scheduling. The results included 401 booked test drives, 45% of them after hours, 148 sales tied to AI, and $600,000 in gross revenue; after costs, Central Maine Motors netted $560,000. The dealership also regained about five weeks of time in a year, letting the team focus on higher-value work and expansion.

Central Maine Motors Auto Group

Jess McQuillan

Internet Manager