Case Study: OpenAI achieves 30% more revenue and 45% higher lead conversion with Podium's GPT-5.1-powered Jerry 2.0

How Podium arms local businesses with AI agents using Open AI’s GPT 5.1

OpenAI featured Podium in a case study about Jerry 2.0, Podium’s fully customizable AI employee for local businesses. Podium needed a way to help businesses automate customer interactions in real time while still matching each company’s unique voice, workflows, and industry needs.

Using GPT-5.1, Podium built Jerry 2.0 with AI Studio, a Trainer Agent, and multi-playbook navigation so businesses could customize behavior quickly without engineering help. The result was stronger performance for local companies, including about 30% more revenue and a 45% increase in lead conversion, with Podium highlighting faster adaptation and more effective sales and support interactions.

OpenAI