Case Study: Permanent TSB launches its new brand to 3,000 employees with Pluto

Permanent TSB launches its largest ever internal event for 3,000+ employees with pluto

Permanent TSB (PTSB) faced the unprecedented challenge of gathering its entire Irish workforce of over 3,000 employees for the first time to launch its new corporate rebrand. The task required a single venue capable of hosting both a major daytime conference and a large-scale evening celebration, complete with live broadcast capabilities. The bank engaged vendor pluto to handle the end-to-end event production for this historic internal summit.

pluto secured and built out the RDS Simmonscourt venue in Dublin from scratch to meet the complex brief. They designed and executed a full day-to-night event, which included executive addresses, a live rebrand reveal, and a seamless venue transformation into an evening celebration featuring a live Rugby World Cup broadcast. The solution successfully delivered PTSB's largest ever internal event, simultaneously connecting the entire workforce with the new brand identity and creating a significant, memorable occasion.

Permanent TSB