Case Study: Avenue H achieves sub-hour enrollments and top state-exchange performance with PlanSource OneMarket

Avenue H Uses PlanSource Technology to Power One of the Nation’s Most Successful State SHOP Exchanges

Avenue H, Utah’s online health insurance exchange for employers with 1–50 employees, faced long, manual onboarding and enrollment processes that could take up to 90 days. Seeking an end-to-end automated solution with robust shopping and enrollment tools, strong data integrity and ACA compliance, Avenue H selected PlanSource and its cloud-based OneMarket benefits exchange platform to replace its incumbent providers.

PlanSource built and launched the new exchange in under four months, delivering automated onboarding, plan quoting, employer and employee shopping, personalized recommendations, enrollment, eligibility management, and carrier data distribution. As a result, Avenue H cut enrollment from as long as 90 days to under an hour, achieved the second-highest enrollment rate among state exchanges, and now serves 650+ employers and 14,000+ covered consumers with an 88% renewal retention—demonstrating the measurable impact of PlanSource’s solution.

Avenue H

Patty Conner

Director