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92 Case Studies
A PlanGrid Build Case Study
Sorella Group, founded by sisters Sheila Ohrenberg and her sibling in 2006, grew from a basement startup into a national contracting specialist with active projects in about 17 states. Sheila faced the double challenge of building a business in a male‑dominated industry while overcoming traditional construction communication bottlenecks and a tight labor market that makes talent retention difficult.
Sorella tackled these issues by adopting construction technology (notably PlanGrid) to streamline field communication and by offering competitive, “big‑company” benefits and flexible policies to retain employees. The results: faster coordination (saving roughly a week on a complex Iowa project), steady growth into large airport and military work (including a major housing project at NAS Pensacola), expanded market reach, and increased opportunities for women through Sheila’s leadership in WCOE, USA.
Sheila Ohrenberg
President