Case Study: BMW achieves immersive, life-size, high-detail showroom displays with Planar Systems

BMW - Customer Case Study

BMW, one of the world’s leading luxury automakers headquartered in Munich, sought to modernize the video technology in its state-of-the-art showroom to better showcase its vehicles. BMW selected Planar Systems (Leyard) to provide the upgrade and specified the Leyard TV2.5 fine-pitch LED video wall as the core display solution.

Planar Systems installed the Leyard TV2.5 (part of the Leyard TV Series/TVH Series), delivering fine-pitch clarity, wide color gamut and life-size imagery that highlights vehicle detail up close. The solution increased visual fidelity and reliability in the showroom, enhancing guest engagement and reinforcing BMW’s premium brand presentation.

BMW