Case Study: Swiggy achieves 43% lower Cost per First Transaction with Pixis AI Infrastructure

Swiggy acquires more users at 43% lower costs

Swiggy, a leading Indian food ordering and delivery platform, sought to diversify its app's growth channels beyond high-cost, high-intent sources like Search. While early tests showed Facebook's potential for high-volume user acquisition at lower costs, the broad targeting resulted in low-quality installs that failed to meet their primary goal of an efficient Cost per First Transaction. They partnered with Pixis to address this challenge.

Pixis implemented its complete AI Infrastructure, utilizing its Targeting AI to micro-target over 10,000 personas, its Creative AI to generate over 60,000 custom ad variants, and its Performance AI to optimize directly for down-funnel metrics. This solution delivered cost per install by 41% and the crucial cost per first transaction by 43%, enabling Swiggy to confidently scale its Facebook strategy.

Swiggy

Awant Bhagat

General Manager, Digital Marketing