Case Study: Swiggy achieves 270% more installs and 43% lower cost per first transaction with Pixis Software

Swiggy boosts installs 270% and cuts cost per first transaction 41% with Pixis Software

Swiggy, a leader in food ordering and delivery in India, faced a challenge in diversifying its app growth beyond high-cost, high-intent channels like Search. While Facebook offered potential for volume, broad targeting resulted in poor-quality installs and failed to meet their key metric of Cost per First Transaction. To address this, Swiggy partnered with Pixis.

Pixis implemented its AI products, including Targeting AI and Creative AI, to automate and scale Swiggy's Facebook campaigns. The AI identified over 100,000 audience personas and generated over 60,000 custom creatives, all while Performance AI continuously optimized for cost per first transaction. This solution delivered a 270% increase in install volume, a 41% reduction in cost per install, and a 43% reduction in cost per first transaction, allowing Swiggy to confidently make Facebook a major part of its growth strategy.

Swiggy