Case Study: The Atlanta Journal-Constitution achieves 44% postage savings and rapid nationwide fulfillment with Pitney Bowes Presort Services

The Atlanta Journal-Constitution leverages a World Series victory for an operational win-win

The Atlanta Journal-Constitution faced an unexpected fulfillment challenge when demand for its commemorative editions of the Atlanta Braves World Series win (and later the Georgia Bulldogs championship) surged after launching online sales — about 6,000 orders the first night. The newspaper needed a fast, reliable mailing partner because its operations team could not manually calculate and apply postage or meet the quick turnaround. They engaged Pitney Bowes Presort Services to help.

Pitney Bowes Presort Services set up the account in roughly three days, advised on Marketing Mail® parcels, picked up and commingled shipments, and provided spreadsheet reports with mailing dates and tracking numbers. As a result Pitney Bowes mailed about 12,000 World Series parcels (and later more than 16,000 Bulldog editions), customers received packages in about a week, and The Atlanta Journal-Constitution saved around 44% on postage while eliminating manual postage work and extra trips to the post office.

The Atlanta Journal-Constitution

Todd Cribb

Senior Manager, Operations