Case Study: CRM mapping plug-in startup achieves rapid scale and market leadership with Pitney Bowes data

Software startup developing a CRM plug-in leverages Pitney Bowes data to put itself on the map

Software Company, a startup building a mapping plug‑in for a leading CRM, needed reliable, diverse geospatial and demographic data but had limited resources to source and maintain multiple datasets. It partnered with Pitney Bowes to leverage high‑quality, frequently updated boundary and demographic products (for example, Neighborhood Boundaries and GroundView® Demographics) to power territory mapping, route optimization, real‑time geolocation and geoanalytics.

The Software Company ingested multiple Pitney Bowes datasets — Neighborhood, Residential, ZIP Code, School, College, Auto, Census and GroundView — receiving standardized feeds that minimized integration and vendor‑management overhead. With more than 280 individual demographic attributes available for each boundary type, the Pitney Bowes data enabled users to filter and layer searches by boundaries and demographics, helping the plug‑in scale quickly from startup to one of the largest third‑party plug‑ins for the global CRM system and delivering measurable operational efficiencies.