Case Study: Shelby American turns shipping into profit and boosts repeat business with Pitney Bowes SendSuite Live

SendSuite Live helps drive Shelby American’s online and retail growth at a rapid speed

Shelby American, the Las Vegas-based performance vehicle maker and online retailer, faced rapidly growing e-commerce and retail demand that exposed an unwieldy, loss-making shipping process. The company needed a solution that would integrate with its Volusion e‑commerce platform, give customers visibility into carrier and service options, and stop shipping from eroding margins. To solve this, Shelby turned to Pitney Bowes and its SendSuite Live solution.

Pitney Bowes implemented SendSuite Live integrated directly with Volusion, enabling carrier-agnostic comparisons (USPS, FedEx, UPS), real-time visibility, and automated capture/reconciliation of shipping costs. As a result, Shelby American recouped its investment within the first year, fine-tuned shipping charges in about two weeks to reduce cart abandonment, turned shipping into a profit center, and saw repeat business and customer satisfaction rise—benefiting their roughly 15,000–16,000 Team Shelby Club members.

Shelby American

Richard Sparkman

IT Director