Case Study: Schwan's Company achieves a 25% reduction in duplicate customer records with Pitney Bowes

Schwan’s experiences a 25% decrease in new customer duplicate data

Schwan's Company, a multibillion-dollar distributor of frozen foods with a large home-delivery business, was overwhelmed by duplicate customer records created across web, call center and field touchpoints. These duplicates caused missed sales, overlapping delivery cycles and duplicate mailings, so Schwan's Company engaged Pitney Bowes and its Spectrum™ Technology Platform to address data consolidation and quality.

Pitney Bowes implemented Spectrum to standardize and validate addresses in real time, match and de-duplicate records, and integrate the web store, call center and handheld devices into a single customer view. As a result, Pitney Bowes delivered a 25% reduction in new customer duplicates from handhelds, eliminated manual scheduling inefficiencies, reduced duplicate mailings, and provided Schwan's Company with a more complete 360-degree customer profile.

Schwan's Company

Connie Gugel

Senior Systems Analyst