Case Study: Leading Real Estate Web Portal improves property search accuracy and boosts user engagement with Pitney Bowes School Boundaries data

Real estate site helps millions of homebuyers secure the education they want for their children

Leading Real Estate Web Portal, a top U.S. residential real estate website that serves more than 50 million visitors each month, needed to add reliable school assignment information to its property searches because school quality and zoning strongly influence buyer decisions and property values. The company partnered with Pitney Bowes and adopted Pitney Bowes School Boundaries data (building on its existing use of Pitney Bowes ZIP Code, Neighborhood and Residential Boundaries) to provide accurate school assignment information.

Pitney Bowes’ solution integrated school catchment areas, assigned elementary/middle/high schools, boundary maps and school demographic and performance data directly into search results and maps, using data from more than 12,000 school districts. The integration makes it easy for users to see when neighboring homes belong to different schools, lets buyers search by schools of choice, and has increased the site’s value to users—helping boost traffic and giving the Leading Real Estate Web Portal a competitive advantage.