Case Study: Primedia Outdoor achieves demonstrable ROI and data-driven location intelligence with Pitney Bowes MapInfo Pro

Primedia Outdoor uses Location Intelligence solutions to help clients visualize marketing plans

Primedia Outdoor, the largest wholly South African–owned outdoor advertising media company overseeing some 15,000 advertising panels, faced a growing challenge as marketers shifted spend to digital channels and demanded data-driven proof of media performance. To help demonstrate outdoor advertising’s impact, Primedia Outdoor worked with Pitney Bowes (and partner ST Group) to adopt the MapInfo Pro Location Intelligence solution.

Pitney Bowes’ MapInfo Pro was used to integrate industry research (e.g., AMPS) and spatial data, create geographic visualizations, and produce data-rich, client-ready proposals. The Pitney Bowes solution enabled Primedia Outdoor to show clients clear ROI comparisons, win a greater share of marketing dollars, and guide site selection and expansion across African markets through targeted spatial analysis.

Primedia Outdoor

Dave Roberts

Chief Executive Officer