Case Study: Aflac achieves color-accurate brand identity, higher productivity and cost savings with Pitney Bowes IntelliJet

Pitney Bowes helps Aflac ensure color integrity and brand identity for customer communications

Aflac, a Fortune 200 supplemental insurance company serving over 50 million customers, faced a growing competitive pressure to improve customer communications. Its Support Services group was producing millions of monthly impressions using monochrome, preprinted shells that limited redesigns, color usage and brand consistency—especially Aflac blue—while keeping costs and quality under strict control. Pitney Bowes (IntelliJet® 20 and related production solutions) was evaluated as a potential technology partner to meet these needs.

Pitney Bowes deployed IntelliJet 20 high-speed digital inkjet systems and upgraded pre/post equipment, enabling Aflac to convert 54% of its volume to color within two years and—after adding a second IntelliJet—have two printers handle roughly 94–95% of transactional work. The change cut costs (over $100,000 annually on preprinted forms), reduced floor space and equipment, lowered staff from 15 to 7, shortened shifts, increased productivity (400 ft/min throughput with fewer jams), and improved response rates and brand-consistent color accuracy. Pitney Bowes’ technology and service thus helped Aflac boost efficiency, quality and policyholder retention.

Aflac

Mike Thomas

Vice President