Case Study: PlanetShoes nearly doubles international conversions and reduces returns with Pitney Bowes Cross-Border Global Ecommerce

Pitney Bowes Global Ecommerce solutions streamline ordering and shipping process for PlanetShoes.com

PlanetShoes, an online lifestyle shoe retailer selling more than 200 brands to customers in over 20 countries, faced growing customer service and profitability issues as it expanded internationally. International shoppers were encountering unexpected taxes, duties and long delivery times that led to refused orders, high return costs (particularly in Canada) and abandoned carts. To address this, PlanetShoes turned to Pitney Bowes and its Cross-Border Global Ecommerce solutions.

Pitney Bowes integrated PlanetShoes’ checkout to identify customers’ countries and calculate taxes, duties and brokerage fees up front, providing one transparent charge at purchase. As a result, PlanetShoes saw international return rates fall dramatically (international returns are 75% lower than U.S. returns), conversion rates nearly doubled, Canadian sales became profitable, negative feedback disappeared, and the company successfully expanded into dozens more countries with traffic doubling in many markets.

PlanetShoes

Katie Doyle

Marketing Communications Manager