Case Study: University of Southern Queensland achieves higher student engagement and increased enrollment with Pitney Bowes EngageOne Video

Personalized videos enhance student engagement for University of Southern Queensland

The University of Southern Queensland, with three campuses near Brisbane and roughly 27,500 students (around 70% studying online or by distance), needed a way to better educate prospective students about USQ’s quality, build emotional connections, and increase enrollment—especially among prospects who listed USQ as a lower preference through QTAC. To address this, USQ selected Pitney Bowes’ EngageOne Video personalized video platform.

Pitney Bowes implemented EngageOne Video (in partnership with creative agency Brother & Co.), handling project management, technical delivery and a campaign dashboard, while USQ sent individualized emails that address prospects by name and highlight relevant programs and career paths. The campaign achieved a 73% open rate versus a 37% industry benchmark and a 41% click‑through rate versus about 8% benchmark, significantly improving engagement and contributing to increased enrollment for the University of Southern Queensland.

University of Southern Queensland

Helen Nolan

Executive Director of Marketing and Student Attraction