Case Study: GfK SE achieves precise, faster geographic boundary mapping with Pitney Bowes' MapInfo Pro

MapInfo Pro software helps GfK delineate geographic boundaries

GfK SE, a global market research firm operating in more than 100 countries, needed precise mapping to delineate postal and administrative boundaries so clients—such as insurers and retailers—could model risk and choose locations. To address this challenge, GfK SE uses Pitney Bowes' MapInfo Pro desktop GIS software.

Pitney Bowes delivered MapInfo Pro (the latest 64‑bit release) to help GfK create, analyze and share spatial information, adding faster processing, improved raster analysis, multilingual datasets and an easier interface. The upgrade enabled GfK to produce more accurate, highly detailed boundaries and execute large-data workflows much faster, improving the quality and timeliness of geographic information delivered to its clients.

GfK SE

Klaus Dittman

Head of Cartography