Case Study: Lovepop achieves enhanced delivery tracking and fewer support calls with Pitney Bowes

Lovepop sells exquisite 3D pop-up greeting cards for every occasion

Lovepop, a maker of intricate 3D pop-up greeting cards, needed to improve the delivery experience for many small orders that are sent directly to recipients. Because letters and flats shipped via USPS had limited scan events, customers had no early visibility into delivery status, driving call‑center volume and eroding the “magical moment” Lovepop promises. Lovepop engaged Pitney Bowes and its Parcel Services/API technology to create a lower‑cost, trackable shipping solution that could scale with the business.

Pitney Bowes implemented API‑based label creation, added a “Shipment Created” tracking event and integrated USPS services plus FedEx reporting to give Lovepop and its 3PL a complete view of outbound shipments. The solution streamlined operations, enabled free tracked U.S. shipping promotions, and reduced calls into Lovepop’s call center as customers gained confidence in delivery status. The “Shipment Created” feature, delivered by Pitney Bowes, is now available to other customers as well.

Lovepop

Reem Elderiny

Director of Distribution