Case Study: Data Visualization Company achieves 80% higher map engagement and up to 40% longer site visits with Pitney Bowes

Dynamic boundary data boosts home buyer engagement on real estate sites

Data Visualization Company, a provider of turnkey data visualization solutions for real estate (offering 75+ templates across 150 million U.S. properties in 222,000 communities), faced customer demand for more granular neighborhood-level insights than its zip-code–based charts could provide. To meet this need it turned to Pitney Bowes for boundary and demographic data — including neighborhood and school boundaries — so it could surface the local details home buyers and brokers care about.

Working with Pitney Bowes, Data Visualization Company licensed neighborhood and school boundary plus demographic datasets and integrated them into its API-driven visualizations and embed codes. The map-based neighborhood displays raised engagement dramatically: an 80% increase in user hover rates versus prior bar charts and up to a 40% increase in time on site, helping smaller brokers deploy plug‑and‑play neighborhood analytics, win new customers and boost property tour leads.