Case Study: Leading Digital Graphic Company achieves a unified customer view and $3M+ sales gain with Pitney Bowes

Digital graphics innovator uses location data to gain a picture-perfect customer view

Leading Digital Graphic Company, a leading producer of large-format art and digital graphics, struggled with duplicate and incomplete customer records from multiple third‑party sales channels, which blocked accurate lifetime value analysis and targeted marketing. The company engaged Pitney Bowes to validate, consolidate and enrich its data using the Spectrum platform ahead of a planned direct‑mail campaign.

Pitney Bowes consolidated sources into the Spectrum Data Hub, deduplicated records down to a true customer base of 1.5–1.8 million (from about 3 million), and enriched profiles with GroundView and CAMEO before running Synchronize Mail + Mobile campaigns. The unified view improved targeting and channel mix, increased clicks and landing‑page views, produced one campaign with >200% sales growth year‑over‑year, and drove more than $3 million in additional short‑term art sales while positioning the company toward a $5–6 million annual uplift.