Case Study: WLS Companies achieves 100% efficiency gain and scalable sales growth with Pipeline CRM

WLS Companies Boosts Revenue And Productivity With Pipeline CRM

WLS Companies, a Fort Worth–based lighting firm riding fast growth in the LED market, needed a scalable CRM to manage an expanding client base and improve reporting and sales adoption. They had outgrown Act!—which lacked pipeline reporting and wasn’t embraced by new sales hires—so leadership set out to find a system that could track deals, support marketing, and provide actionable pipeline insights.

After evaluating more than 30 options, WLS implemented Pipeline CRM for its deal-focused tracking, customizability, affordability, and strong support, rolling it out in phases to ensure adoption. Within a year the company reported a 100% increase in efficiency and sales process effectiveness, hired 30% more staff, gained reliable reporting and data, and positioned itself to significantly grow revenue.

WLS Companies

Grant Hensarling

Database Manager