Case Study: Wire Stone achieves team alignment and improved productivity with Pipeline CRM

Wire Stone Digital Marketing Goes All In On Pipeline CRM

Wire Stone Digital Marketing, an independent full-service agency with eight offices worldwide, faced the challenge of unifying teams and boosting efficiency after acquiring Tenthwave Digital. Tenthwave’s Global Business Director Craig Wishner pushed to retain Pipeline CRM because prior systems like Salesforce and Excel were overly complex; the immediate needs were an easy data migration, a single repository for client and prospect history, and a straightforward way to manage daily tasks and outreach.

Pipeline CRM delivered with a simple interface and a smooth import from Salesforce, creating a central hub for deals, conversation logs, and task lists. The result was faster adoption, clearer visibility into the sales pipeline, improved team collaboration across roles and offices, and a more organized, productive approach to new-business outreach and account management.

Wire Stone

Craig Wishner

Global Business Director