Pipeline
37 Case Studies
A Pipeline Case Study
Webfoot Painting, a Bend, Oregon painting and construction firm founded in 2003, grew from a seasonal college startup into a 100-employee contractor and needed a scalable, easy-to-use CRM to replace a cumbersome desktop Act! system and manage large seasonal swings in demand and sales activity.
Since adopting Pipeline CRM in 2011 the company has centralized deals, reporting and custom data fields, integrated CRM data with project scheduling, and improved off-season prospecting. The result: accurate, actionable sales data, easier implementation for staff, an average close rate around 45% (55–60% in winter) and sustained roughly 35% year‑over‑year growth over the past decade.
Caleb Trowbridge
Sales Estimator