Case Study: The Garland Company achieves 90% end-user adoption with Pipeline CRM (Pipeline)

The Garland Company Reaches 90% End-User Adoption Rate With Pipeline CRM

The Garland Company, a 123-year-old manufacturer of building products, found its sales process fragmented—contact details scribbled on napkins, business cards left on desks, and valuable customer data lost during turnover. With industry CRM adoption often below 50%, Garland needed an easy-to-use system to centralize customer information, support consistent sales practices, and preserve long-term client relationships.

Garland selected Pipeline CRM for its simple user experience and integrations (Mailchimp, Google Calendar), rolled it into training and mandatory usage agreements, and later upgraded power users to the Grow plan. As a result, the company achieved a high 90% end-user adoption rate among new sales reps, streamlined follow-ups and reporting, built a custom CRM mapper via the Pipeline API, and significantly improved sales process consistency and customer relationship management.

The Garland Company

Lauren Castagnero

CRM Manager