Case Study: TENMAT achieves 30% sales growth and 20% higher conversion rates with Pipeline CRM

TENMAT Boosts Sales By 30 Percent With Pipeline CRM

TENMAT, a Manchester–based maker of advanced composite, high‑temperature and fire‑protection materials, needed a more suitable CRM to grow its North American business. Their sales cycles can stretch from months to two years, and their team found their previous on‑premise CRM cumbersome while Salesforce proved too complex — they needed an easy, cloud‑based system that would keep every opportunity organized without adding headcount.

They implemented Pipeline CRM quickly and adopted it companywide; the platform’s ease of use, customization, and ability to store drawings and technical data made it integral to daily workflows. Within months TENMAT saw a 20% jump in conversion rates and a 30% increase in sales with the same team, met sales goals, and inspired adoption by other regional branches.

Tenmat

Marco Kristen

Marketing Director