Case Study: SG Partners achieves easier CRM adoption and measurable sales growth with Pipeline CRM

SG Partners Inspires Companies To Win With Pipeline CRM

SG Partners, an Australia-based sales consulting firm led by Michael Lang, helps organizations unlock hidden cultural value to boost sales and leadership effectiveness. Lang needed a CRM that was simple, well-integrated and configurable without IT support, but still offered the reporting and analytics to validate new sales processes—other CRMs proved too complex or inaccessible.

SG Partners adopted Pipeline CRM for its intuitive workflow, easy configuration, and built-in analytics (such as win‑loss ratios), with clients typically up and running after a 14‑day trial. The outcome: clients capture richer sales data, gain clarity on key metrics and focus areas, improve pipeline performance, and continue using Pipeline CRM long term while SG Partners garners industry recognition as a top reseller partner.

SG Partners

Michael Lang

Chief Executive Officer