Case Study: Rainier Custom Homes achieves 53% faster time-to-close with Pipeline CRM

Rainier Custom Homes Improves Sales Cycle by 53% with Pipeline CRM

Rainier Custom Homes, a Seattle-based, family-run custom home builder known for high-touch service (80% of business from referrals), needed a better way to manage client relationships and move projects through multiple preconstruction and build stages. The company found its industry tool (BuilderTREND) lacked contact management and productivity features, so new CEO Steve Hettema searched for a customizable, sales-focused CRM to track leads, referral sources, and the many steps required before breaking ground.

Rainier implemented Pipeline CRM using Multiple Pipelines, Automations, and email sync to standardize touchpoints, automate tasks and communications (including NPS surveys), and keep all deal-related correspondence in one place. The systemized process and full team adoption cut average time-to-close from 130 to 62 days (a 53% improvement), improved responsiveness and client experience, and gave leadership clearer dashboards and data to run the business.

Rainier Custom Homes

Steve Hettema

Chief Executive Officer