Case Study: PACE achieves major revenue growth and company-wide visibility with Pipeline CRM

PACE soars financially with Pipeline CRM

PACE, a multiregional logistics provider based in Bessemer, AL with 27 locations, was running its sales operations on Excel spreadsheets. That approach left the company with poor visibility into deals, inconsistent information across regions, limited ability to track more than their top customers, and a reliance on ad hoc processes that hampered growth and collaboration.

PACE implemented Pipeline CRM — a simple, high-adoption platform with centralized contacts and email integration — giving teams a clear, shared view of the pipeline. The change improved efficiency, organization, and cross-region collaboration, helped close more deals (including $2.5M from smaller customers in Jul–Dec 2016), drove a 34% revenue increase in a fast-moving segment since implementation, and supported the company’s rapid scale-up over the past five years.

Pace

Crystal McLoughlin

Corporate Sales Manager