Case Study: Vermeer Southeast achieves stronger customer relationships and faster sales with Pipeline CRM

How Vermeer Southeast Strengthens Customer Relationships

Vermeer Southeast, a 45+-year regional dealer of Vermeer heavy equipment with nine locations and 115 employees, was hampered by fragmented, locally managed CRM databases that frequently lost years of customer data, required costly exports, and consumed 25–50% of IT’s time to troubleshoot and recover. The lack of centralized visibility made it hard for managers to track activity and for salespeople to act quickly in the field.

Switching to a centralized, web-based Pipeline CRM gave real-time, mobile access to unified customer records and activity. IT time spent on CRM dropped to under 5%, reps regained selling time and close deals faster, and the company now leverages complete relationship histories to provide consistent service—strengthening customer trust and driving measurable sales growth.

Vermeer Southeast

James Jeffcoat

IT Director