Case Study: Reno Renovations achieves 10% year-over-year growth and streamlined operations with Pipeline CRM

How Reno Renovations grows their business using Pipeline CRM

Reno Renovations is a family-owned construction and rehab firm in Palos Hills, IL, founded in 2011. Although revenue was growing about 10% annually, the team struggled to scale because they relied on one massive Excel spreadsheet to track deals—leading to accidental data loss, no reporting, and difficulty keeping clients, staff, and contractors informed as the business expanded.

In 2014 they adopted Pipeline CRM, customizing stages, fields and colors, and using dashboards and tasks for instant access to job details and timely follow-ups. The system streamlined communication, improved deal tracking and reporting, helped the team respond quickly in the field, supported ongoing 10% year-over-year growth, and enabled hiring additional staff.

Reno Renovations

Jillian Shuttleworth

Office Manager