Case Study: Cornerstone Flooring achieves a 43% reduction in time-to-close with Pipeline CRM

How Cornerstone Flooring cut time to close by 43% with Pipeline CRM

Cornerstone Flooring, a Tacoma-based manufacturer and installer of high-performance resinous flooring for Fortune 500 clients, was hampered by a poorly customized Microsoft Dynamics CRM that was hard to use and left sales activity largely untrackable. The lack of clear snapshots and actionable data made coaching and timely follow-up difficult.

After switching to Pipeline CRM, the team gained easy-to-use tools, excellent reporting and responsive support, driving a 100% increase in trackability and enabling proactive account management with tasks and reminders. As a result, time to close fell from 42 days to 24 days (about a 43% reduction), sales usage and communication improved, and leadership could coach deals more effectively.

Cornerstone Flooring

Kim Hicks

Sales Administrator