Case Study: Carolina Thomas achieves market share growth with Pipeline CRM

How Carolina Thomas accelerates market share growth by quantifying value with Pipeline CRM

Carolina Thomas, a Greensboro, NC bus sales and service company, faced the challenge of competing in a highly bid-driven market while needing better visibility into sales activity, service work, and customer interactions. They used Pipeline CRM to track everything from sales calls to service calls, parts visits, and training sessions so they could prove value and improve performance.

Pipeline helped Carolina Thomas centralize operations, improve tracking by 100%, and boost productivity by 25–30%. It also cut internal response times from 1–2 days to about 20 minutes, and the company grew market share from 65% to 81% in one year.

Carolina Thomas

Tom Schaaf

Vice President and General Manager