Case Study: 8th Light achieves rapid, scalable growth and improved compliance with Pipeline CRM

How 8th Light Scaled Their Business With Pipeline CRM

8th Light is a Chicago-based custom software consultancy with offices in London, Los Angeles, and New York that grew from about 10 to roughly 100 employees in under four years and hires through an internal apprenticeship program. The company struggled with complex, fragmented sales tools (including a short-lived attempt with Salesforce) and needed a simple, reliable repository for lead, prospect, and client project information that teams across locations would actually use.

They implemented Pipeline CRM for its simplicity and fast ramp-up, creating a single source of truth accessible to all teams. The switch delivered markedly better compliance, easier prioritization and monthly reporting for leadership, and consolidated forecasting (estimated revenue, staffing needs, and office allocation), giving clear visibility into the prospect pipeline to support continued scaling.

8th Light

Margaret Pagel

VP of Sales and Marketing