Case Study: Gayborhood boosts productivity with PipelineDeals (Pipeline)

Gayborhood Improves Productivity with PipelineDeals

Gayborhood is an Atlanta-based media agency and the nation’s largest resource for finding LGBT-friendly businesses and events, operating in over 45 markets. With a short, one-to-two call sales cycle and a centralized call center that prequalifies appointments, the team found prior CRM systems too complex and needed a simple, easy-to-use platform that would seamlessly move information from the call center to remote sales reps.

Gayborhood adopted PipelineDeals, whose clean home tab provides a visual pipeline, daily agenda and task management while MailChimp and email scheduling integrations support regular client touchpoints. The result: faster daily workflows (reps pull appointments and callbacks each morning), better transparency with clients, streamlined sales execution, and measurable gains in productivity, new business and client retention.

Gayborhood

Kat Dyer-Wall

National Sales Manager