Case Study: CTA Smart achieves 300% sales growth with Pipefy

How the technology company uses Pipefy’s CRM to automate and connect their entire operation

CTA Smart, a fuel industry company in Brazil, needed better visibility into its operational metrics and a way to manage service requests and negotiations more consistently. Without integrated workflows and clear information flows, its leadership struggled to collect reliable data and scale operations quickly.

CTA Smart chose Pipefy’s CRM to standardize processes, automate workflows, and connect teams across the business, with support from Píer Partners. Using Pipefy, the company optimized more than 40 workflows, increased sales by 300%, reduced the sales cycle by 53% from 90 to 42 days, and reached 95% employee adoption.

CTA Smart

Bruno Lopes

Chief Executive Officer