Case Study: Postmedia Network achieves unified processes and organized national expansion with Pipefy

How Postmedia unified all their processes in order to expand nationally in an organized way

Postmedia Network is a targeted media company founded by brothers Frederico and Felipe that places customized content in venues like beauty salons and corporate environments, reaching over 100 displays and roughly 1 million people annually. As the company prepared for national expansion they found internal coordination was informal and fragmented—relying on email threads, spreadsheets and post‑its—so they needed a single tool to connect sales, finance, design, content and HR. They selected Pipefy to unify and standardize those processes, starting with sales pipeline management.

Using Pipefy’s workflow platform, Postmedia Network implemented connected pipelines (sales triggering linked billing/accounts receivable, design and marketing tasks), mapped all core processes in just over a week, and continues to iterate quickly. Pipefy gave teams clearer priorities and responsibilities, reduced lost or forgotten requests, improved cross‑department communication and gave HR visibility into recruitment status—enabling more organized, scalable national expansion.

Postmedia Network

Frederico Naspolini Viante

Founder