Case Study: Eletromidia achieves streamlined campaign planning and process visibility with Pipefy

How national leading out of home media company Eletromidia structured and organized their internal processes with Pipefy

Eletromidia, a national leader in out-of-home transportation advertising serving over 13 million daily commuters across São Paulo, Rio de Janeiro and Salvador, faced fragmented internal processes managed by email threads and spreadsheets. After an operational mistake revealed the need for visibility and control, Eletromidia turned to Pipefy’s process management platform to standardize and visualize workflows across the business.

Using Pipefy, Eletromidia built end-to-end campaign workflows in under two weeks without needing IT support; each campaign request becomes a Pipefy card that coordinates four company areas. The platform centralized communication, eliminated parallel tools, and made phases, responsibilities and due dates transparent—resulting in faster planning, fewer late-night firefights, improved accountability and company-wide adoption of Pipefy.

Eletromidia

Lucio Schneider

Chief Operating Officer