Case Study: Loja Elétrica achieves ~2.5k hours/month saved and 448% ROI with Pipefy

How Loja Elétrica Implemented Digital Transformation in Over 9 Departments

Loja Elétrica, Brazil’s largest electric materials distributor with over 50k products, 1,400 employees and 20 stores, faced a broken digital backbone: a legacy ERP that couldn’t manage internal processes, heavy reliance on email and paperwork, decentralized and unmeasurable workflows, and low productivity. Controllership Coordinator Gabriela Chammas began evaluating cloud-based, no-code, user-friendly tools in 2019 and chose Pipefy to pilot simple processes like Business Trip Requests before expanding its use.

Pipefy was rolled out across nine departments, replacing paper and email with Pipefy Forms and workflow automation, growing to 78 active processes, 21 internal forms and about 100 active users. The implementation centralized requests, enabled managers to track performance, and scaled quickly—saving ~2,500 hours per month, delivering a 448% ROI and boosting company-wide productivity as Pipefy expanded across the organization.

Loja Elétrica

Gabriela Chammas

Controllership Coordinator