Case Study: IMImobile South Africa achieves 80% time savings on marketing requests with Pipefy

How IMImobile South Africa saved 80% of time on marketing requests

IMImobile South Africa, part of the global IMImobile group, struggled with manual email-based briefs and daily spreadsheet updates that hid team capacity and made it hard to capture end-to-end metrics or monitor performance. Seeking a workflow and reporting solution, the team adopted Pipefy to centralize marketing request intake and visibility.

Using Pipefy, IMImobile South Africa moved all briefs, approvals and notifications into one automated workflow with custom forms, dashboards and reporting templates; Pipefy’s implementation and support also helped optimize processes. The result: 80% less time spent managing marketing requests and team capacity, 100% correct receipt and execution of requests captured on Pipefy, and faster, consolidated reporting that improved transparency and client satisfaction.

IMImobile

Devon Meerholz

Chief Creative and Operations Officer