Case Study: Feeld improves efficiency and process consistency with Pipefy

How Feeld – the dating app for open minded singles and couples – improved their efficiency using Pipefy to create and manage consistent processes

Feeld, the London-based dating app for open-minded people, faced growing pains as its ten-person team expanded: developers and new hires struggled to see context, track changes, and focus on the right priorities amid ad-hoc documents, emails and Slack threads. To centralize work, assign accountability, and bring transparency to marketing, growth and software development processes, Feeld adopted Pipefy.

Pipefy was rolled out in just over a week and configured with customizable phases, fields, templates, automated forms and Zapier integrations to model Feeld’s processes. Used daily across development, marketing and growth hacking, the platform eliminated incomplete briefs, gave full visibility to tasks, won unanimous approval from developers and made the organization more scalable—resulting in measurable gains such as “100% of the requests that are captured on Pipefy correctly are executed.”

Feeld

Ana Kirova

Business Partner