Case Study: CHQ Group (Chiquinho Sorvetes) achieves ~1,000 new franchise leads in 4 months with Pipefy

How CHQ Group Manages Franchisee Requests and Got ~1k New Leads in 4 Months Using Pipefy

CHQ Group, the holding company behind Chiquinho Sorvetes, is a Brazilian ice cream franchiser with 500+ stores across 25 states. Facing a slow, fragmented process for handling franchisee marketing requests—with no SLA tracking or centralized platform—the company adopted Pipefy to modernize and streamline request intake, starting with Marketing and expanding to 12 departments.

Pipefy implemented a centralized workflow with public web forms embedded on CHQ Group’s site, automated triage, email automation and connected legal, financial and operational workflows across teams. As a result, Pipefy helped CHQ Group generate ~1,000 new franchise leads in four months, automate over 9,000 tasks monthly, save about 1,066 hours per month and achieve a 103% ROI in 2021.

CHQ Group