Case Study: Bloomin’ Brands, Inc. achieves centralized, scalable back‑office operations and 95% request completion with Pipefy

How Bloomin’ Brands Boosted their Back-Office Operations

Bloomin’ Brands, Inc., a global casual dining company with over 1,500 restaurants and 90,000 employees, faced fragmented back-office operations in Brazil—requests arrived via phone, email, WhatsApp and Microsoft Teams with poor visibility, control, and no centralized history. In 2019 they selected Pipefy to manage and streamline operations, finance, HR, IT and shared services processes.

Using Pipefy’s Forms, Portals and standardized workflows, Bloomin’ Brands centralized 84 active processes across 12 departments, reached 95% of requests concluded according to standardized flows, achieved 400% user growth in two years and realized a 150% ROI. Pipefy enabled managers to track metrics and generate reports, improving transparency, scalability and cost-effectiveness across SOX, finance, HR and IT processes.

Bloomin’ Brands, Inc.

Frank Wundheiler

Vice President of Finance