Case Study: Beauty Date achieves improved accountability and faster delivery with Pipefy

How Beauty Date, the revolutionary SaaS for beauty salons, solved its problems with accountability and quality of execution with Pipefy

Beauty Date is a fast-growing Curitiba-based SaaS company (80 employees) that builds software and an appointment app for beauty salons. Before adopting Pipefy, Beauty Date struggled with untracked demands, crossed tasks, inconsistent execution and slow onboarding because teams relied on scattered online docs, emails and Slack messages instead of a single process platform.

Pipefy was implemented across marketing, product and operational processes using customizable pipes, templates and a public form integration, with company-wide adoption in 2–3 weeks. As a result, Pipefy centralized work, improved prioritization and accountability, reduced response and lead times, increased the number of demands delivered per week and sped up new-hire onboarding, boosting overall productivity.

Beauty Date

Lucas Lupatini

Growth Analyst