Case Study: BASF Agricultural Solutions eliminates Excel spreadsheets and saves 2,400 hours with Pipefy

How BASF Agricultural Solutions Division Eliminated Excel Spreadsheets with Connected Processes

BASF, one of the world’s leading chemical companies, tasked its Agricultural Solutions division in Latin America with eliminating Excel‑based, decentralized launch and project processes that lacked traceability, SLA/metrics visibility and fast implementation. The Launch Excellence governance team selected Pipefy’s connected-process platform to manage end-to-end launch and project workflows across R&D, regulatory, operations and marketing.

Pipefy was rolled out across the division and delivered quick time-to-value: 20 departments now use the platform, with 52 active processes, 720 conditional rules and over 30% of cards connected across workflows. Automations in Pipefy (assigning team members, updating fields, sending emails) saved 2,400 hours in one year, supported 1,000% user growth in a year, improved transparency and stakeholder collaboration, and gave managers measurable efficiency via reports—effectively replacing error-prone Excel spreadsheets.

BASF

Angela Miya

LatAm Launch Excellence Manager