Case Study: Marca Laser achieves streamlined production controls and faster order management with Pipefy

How B2B promotional gift company Marca Laser improved their production controls with Pipefy

Marca Laser, a well-known B2B promotional gifts company in Curitiba that is expanding into B2C e‑commerce, faced poor control of manufacturing orders while relying on online spreadsheets. Spreadsheets caused lost or unsaved updates, slow access, and limited visibility across departments, so Marca Laser began using Pipefy in December 2015 to organize the flow of orders through its production areas.

With Pipefy, Marca Laser implemented customized pipes with defined phases and mandatory fields, visual order cards, and automated email templates to notify the next owner. The Pipefy solution made order status checks instantaneous for the commercial manager, reduced lost updates and handoff delays, and improved agility in identifying bottlenecks, managing internal demand and calculating productive capacity—helping Marca Laser operate more productively and with fewer mistakes.

Marca Laser

Henrique Martins

E-commerce Manager